1. Focusing On Design
Many bloggers start with an idea for a blog but they start to work on their blog design first. In fact, they spend a lot of time looking for the right theme, redesigning it, and getting every detail perfect. They work on the design for 2 months and when it’s finally done, they’re disappointed. Why? Because despite all their hard work, there’s no one reading the blog – there is actually no content!
My tip: Save yourself a lot of disappointment, start writing blog posts first and design your blog on the go.
2. Hiring Someone To Design A Logo
Some people think that a logo defines a brand – or a blog. If it were true, why are there so many blogs with nicely designed logos that never hit too much traffic? Hiring someone to design your logo when you’re just starting a blog is a useless investment.
My tip: Save the money for logo and use a regular font logo. If you really want to make an investment, buy a functional blog theme from Themify.me.
3. Using Blogspot Or Tumblr
Starting a blog can sometimes be daunting or may look difficult. There’s so much to learn. So why would you want to complicate it even more? For that reason, many novice bloggers opt for Blogspot or Tumblr, because these platforms have easier layouts, settings and editors than MS Word. The problem is they’re very limiting. In two months, you’ll outgrow these options. After year or two, Blogspot will be a lot of pain and you’ll have to move it WordPress anyway.
My tip: Get a self-hosted WordPress blog at the very beginning. You’ll save yourself a lot of time in the future.
4. Buying A Limiting Domain Name
Few months ago, I went to a blogging seminar led by A Lady in London. Julie is originally from California and she started her blog when she moved to London because she loved it so much. The problem is, she explained on the seminar, that she turned it into a travel blog – and now she travels the world. Today the name of the blog is very confusing for many of her visitors and even advertisers. Although she added the tagline “And travelling the world,” she keeps explaining and explaining…
My tip: Think of the domain name as of something timeless. It has to be relevant. Do your research and make sure you love it – then buy it.
5. Not Scheduling Enough Time For Your Blog
Every time I teach my workshop, there comes a part where I ask the participants to open their diaries and schedule 2 evenings of 2 hours or one whole afternoon on the weekend for blogging. They rarely listen. When I ask them, one by one, have you done it? Is it in your diary just like washing your teeth? Usually they’re answer is, “Well, I’d like to but [followed by an excuse]” or “I’ll do it later.” And guess what? These are the people who never get their blogs online.
My tip: If you want to run a blog, you need to make time for writing blog posts. No one’s going to write it for you (unless you hire a copywriter). So make the time and stick your butt to a chair. You can do it!
6. Thinking, Not Writing
I’m sure you know Nike’s slogan – Just Do It. Now imagine that Nike had a slogan Just Think About It. Have you thought of taking a run today? Or going to gym? Maybe you should think whether you have time. Or if you can make it. Maybe you don’t have a pair of socks that match the colours of your outfit. So think twice about exercising.
People like to do the same think with blogging. Instead of doing it, they think about. Again, the result is that these people have no results.
My tip: You can think about it, but then just do it anyway.
7. Giving Up Too Soon
If you want to succeed in blogging, it’s not going to happen overnight. For many people this is a struggle. If you don’t get at least 1,000 followers in the first month on Facebook, you start thinking there’s something wrong. You get a little discouraged, then write a little less regularly, and eventually you give up. And then of course you’re right that it wasn’t working and you move onto something else.
My tip: Creating an audience requires consistency, persistence and mastery. Blog regularly, do it even when you feel like you want to give up, and continue getting better at it. If you do this, you blog can only grow successful.